California: Industry Data
California has 50,093 establishments and 445,488 employees across the 4 industries MLM Data covers. Here's each one, with pay, one-year job growth and California's national rank.
| Industry | Establishments | Employees | Avg. pay | 1-yr jobs | U.S. rank |
|---|---|---|---|---|---|
| Software Publishers | 5,862 | 107,263 | $374,816 | +1.8% | #1 |
| Custom Software & Automation Developers | 19,907 | 185,555 | $343,286 | -3.6% | #1 |
| Marketing Consulting Firms | 12,190 | 42,416 | $115,195 | +0.2% | #1 |
| Health & Personal Care Retailers | 12,134 | 110,254 | $60,053 | -3.3% | #1 |
Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (QCEW), 2025 annual averages, private ownership. Establishment counts are worksites, not companies. Pulled November 4, 2026. bls.gov/cew
California: FAQ
How big is the network marketing tech industry in California?
California had 50,093 establishments and 445,488 employees across the 4 industries MLM Data covers in 2025 (BLS QCEW annual averages, private ownership).
Can California companies license their business data?
Yes. Established companies in California can find out what their business data could be worth with a free appraisal by text with Lexi. Business data only, never personal data, and nothing happens without a signed agreement.
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